Kerala State Beverages (M&M) Corporation Ltd

KSBC
Type Public Sector Corporation
Industry Retail and Wholesale alcohol (IMFL) vending
Founded 23.2.1984
Headquarters Thiruvananthapuram, Kerala
Area served Kerala
Key people S. Subbiah
Website www.ksbc.kerala.gov.in

Kerala State Beverages Corporation Ltd (KSBC) is a public sector company owned by the Government of Kerala, which has a monopoly over wholesale and retail vending of alcohol in Kerala. It controls the retail sale of Indian Made Foreign Liquor and beer trade in the state.

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History

As per recommendation of a judicial commission, Kerala Government in 1984 amended the Abkari Act and set up a Public Sector Corporation to procure spirit and arrange blending, bottling, sealing and distribution of arrack and sale of IMFL.

Organisation

KSBC is one of the most profitable public sector units of Kerala.[1] The company is headed by a board with six members. The territory along with it sales and warehousing is divided into three regions by the corporation. Each region is headed by a Regional Manager. KSBC has had record sales during Onam, Christmas & New Year with Chalakudi reporting the highest sales.[2] Incidentally Chalakudi records an average daily sale of Rs. 5-7 lakhs.[3] Rum and brandy together account for 94% of KSBC sales in Kerala.[4] Kerala is presently the largest consumer of rum in India.[5]

KSBC has about 19 warehouses and 337 retail outlets throughout Kerala.[6]

Social Impact

With one of the highest per capita consumption of alcohol in India, alcohol related problems are on the rise[7] with even the President expressing deep concern about the rising alcoholism in Kerala.[8]

See also

References

External links